Jay Z earning some Money once again : Jay Z designed Cherry Coke Can !
Jay-Z and Rocawear remake Cherry Coke
Atlanta Business Chronicle - 2:05 PM EST Tuesday, February 6, 2007
Cherry Coke will get its first makeover since 2002 from a hip-hop icon.
The Coca-Cola Co. (NYSE: KO) said the design team from Rocawear -- the apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter -- has redesigned the Cherry Coke brand. The softdrink's new look will debut Feb. 7 at an exclusive party during Fashion Week in New York.
The new design features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
"Cherry Coke already tastes great, but we wanted to give the brand an energetic new look and feel," said Katie Bayne, senior vice president of Coca- Cola Brands for Coca-Cola North America. "By partnering with Rocawear and its founder Shawn 'Jay-Z' Carter, we've been able to fuse design, fashion and music to create a hot new look and personality for Cherry Coke and Cherry Coke Zero."
New Cherry Coke and Cherry Coke Zero packaging will be supported by a fully integrated marketing campaign, which includes a new 30-second television commercial premiering on the Feb. 14 episode of American Idol on FOX. The campaign also includes radio, outdoor, and point-of-sale executions. The new Cherry Coke ad was developed by Los Angeles-based advertising and design agency 72andSunny.
http://www.smartenupnas.com/
Artist: Jay-Z f/ John Legend
Album: Kingdom Come
Song: Do U Wanna Ride
[Jay-Z]
"Monster of the double entendre, Coke is still my sponsor
Heh, the Cola, yeah
Hova still gettin it in with soda
Diet, no sir, I ain't lose no weight
Started from the crates now I'm sittin on a whole case
Since they got you sittin on that old case
Our dreams is on hold like Tivo
So I can't wait 'til you get your date
I got some temp plates outside of the gate
We gon' ride"