NEUES ESHAM-INTERVIEW
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Detroit rap legend Esham has been called everything from the Black Devil and the Boogieman to the Unholy and the undisputed godfather of the horror-infused music genre of acid rap.
Without a doubt, he is one of the most prolific artists in any genre, with more than 20 album releases to his credit since the early 1990s – most of which are truly amazing CDs that combine real life imagery and topics with Esham’s signature production and ability to delve into the dark and macabre.
In an Aug. 26 interview from the Lotus Pod studio at his current label, Psychopathic Records, Esham talked about his latest album, “A-1 Yola,” soon to be a classic along with such memorable and groundbreaking projects as “Kkkill The Fetus,” “Boomin Words From Hell,” “Judgment Day Vol. 1 and 2” and “Closed Casket.”
“The new album is basically back to the streets with it,” Esham said. “Each song on the album will have a video to it. And you know how people have got the (hi-tech) radios in their car? You’ll be able to put my album in and see it visually and hear it. I finished the album and I’m halfway done with the videos. I still have to go to a couple places to shoot for it.”
Whether the album will come with a separate DVD or the videos will be part of an enhanced CD is yet to be determined, Esham said, adding that the tentative release date is sometime in the winter of 2005 – if not sooner.
Esham’s video for the party song “Woo Woo Woo” – the first single from his most recent album, “Repentance” – was an attempt to garner mainstream attention. But the videos for “A-1 Yola” will be more raw and gritty, he said. He has seven videos done, including one filmed at the toxic waste dump Zug Island. He also plans to shoot videos in New York, Miami and Las Vegas. The videos, he said, will combine to form a movie of sorts.
“There&
rsquo;s not really no Hollywood magic on these,” said Esham, declining to get into details on the videos’ concepts. “Each one of these videos, I’m shooting them myself. And I’m just gonna hit you with the imagery that I think people need to see when they see Esham – stuff like that.”
The album’s title, “A-1 Yola,” is a street reference to top of the line dope. Esham said while recording the album, he isolated himself in the studio.
“I’ve been working hard on it, man,” Esham said. “It’s a combination of ‘Dead Flowerz’ meets ‘Judgment Day’ in style. It’s more or less me focusing back totally on the music that I make and just not nothing that’s going on around me.
“It’s not me being angry at the industry. It’s me focusing on the music and letting it speak for itself.”
The album is pretty much devoid of guests, although Esham’s brother, former Reel Life Productions CEO James H. Smith, was in the studio during the sessions and contributed to one of the tracks. Featuring production entirely by Esham, the album will include the songs “Bird After Bird” and “Fall Into The Fire.”
With Esham’s major distribution deal with TVT running out by the year’s end, the rapper plans to take over distribution of his extensive catalog of albums in 2005.
“I’ll be having all that stuff back in my hands,” Esham said.
Since some of the albums distributed by TVT include those by Esham’s rap trio, Natas – which also includes TNT and Mastamind – I wondered whether there was any likelihood of the group reuniting for another album.
“That’s a possibility,” Esham said. “As of now, me and T talk daily. So it’s just a matter of coming together and doing that. There might be another Natas in the works, but I don’t know if the world’s ready for another Natas right now because Natas is the hardest rap band ever to record a record – Nation Ahead of Time And Space.”
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