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No longer confined to the underground, Bun B and UGK partner-in-rhyme Pimp C have their sights on becoming outright kings. SOHH recently caught up with Bun as he waxed poetic about the group's delayed album, rocking mics at barbeques, and the message in their music. Peep game...
With an established fan base hungry for new material and a huge buzz from their new single with OutKast, one would have expected Jive to already have dropped UGK's new CD, Underground Kingz. But with industry uncertainty, Bun B explained that the game is chess, not checkers and that the timing is just now right for the album to be revealed.
"It was all in the presentation," Bun B told SOHH. "People have been waiting for a long time for this album and they deserve a project that is properly promoted and marketed like it should be. The label is just now being able to appreciate the type of movement that UGK is and if we had dropped it any earlier than now, we wouldn't have gotten a song or video like 'International Players' out."
The double album, which is slated to hit shelves on August 7, will boast the usual UGK sound according to Bun and will feature an all-star line up of collaborators including Rick Ross, Scarface, Three 6 Mafia, Slim Thug, Lil Jon, Akon, Mannie Fresh, Swizz Beatz and Marley Marl, among others.
The duo will be performing a lot of the album's new material at select dates on the Rock The Bells tour as well as the Zune sponsored "Live At The BBQ" concert series, which will hit LA, Chicago and New York this summer. Aimed at bringing hip-hop back to its roots, Bun explained why it is important for the group to be down with the event.
"They wanted to bring music back to the people in a personal sense," Bun explained. "It was something I wanted to be a part of because UGK has always been about making personal connections with our fans. The BBQ is kind of like just hanging out in the park like it used to be, and I'm about that."
While Bun professes that UGK has yet to put out it's best material, he does feel that this particular album will be well worth the wait for both die hard fans and new converts.
"You're going to have things to think about, @#!* to talk about with your ni**as and look at certain things a different way with this album," the Port Arthur, Texas rapper said. "It's reflective of our experiences and I'm going to talk about that like, Yeah, you in these streets but it's consequences to it and how it relates to God. UGK would never tell nobody not to hustle because for some ni**as that's all they got. But you can't ask God to help you while you out here hustling - yet you still want him to be on your side.
"It's a @#*$ed up balance that street ni**as go through that nobody touches on," Bun continued. "@#!* that they go through, we talk about that because it's not just about the club and spending money all the time. There's more going on in the world than that... and that's what this album is representative of."
Underground Kingz is slated to hit stores on August 7.
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Aber paar davon lassen dann auch wieder Hoffnung aufkommen.
