check the k-rino interview from
www.wordofsouth.com , he says cham can get one of the greats like face and that he don't get the props he deserves. and he says somthin baout his beef record about mike jones.check it out.
WOS: What’s Happening K-Rino? Tell the people who aren’t aware of you who you are and where you represent.
K-Rino: Wussup homie. Well my name is K-Rino (pronounced Kay-Ree-no) and I'm down with the original rap clique from the south the S.P.C. (South Park Coalition).
WOS: How was it like where you were brought up?
K-Rino: It was cool where I was raised, it’s just like any other ghetto in the world it got its rough spots, but when you grow up somewhere you're so familiar with it that it really aint an issue. You just live life and try your best to enjoy it. For the most part, I had a cool childhood.
WOS: You started writing rhymes at 13. How was your thought process with writing lyrics and perfecting your flow when you first started?
K-Rino: My thought process then was "listen to Run-DMC or Melle Mel and bite their style"(laughs aloud). I was young and really didn’t have an identity when I first started, I used to emulate the top rappers of that era until I matured and begin to develop my own way which was when I was around 14 or 15 years old, but even then it was an evolutionary process, I don’t feel like a rapper ever perfects his style, I feel that music is like life, as long as you’re in it, there’s room to learn and grow.
WOS: From what I have read and heard, it has been said that the radio stations are not showing S.P.C. love. Why is that?
K-Rino: The radio station is about money, politics, and a$$ kissin'. I can’t speak for every city but in Houston, the main station which is 97.9 The Box, got some of the fakest DJ’s and program directors around. Keep in mind that there are some cool people at The Box, but very few. I got homies like Jazzy Red, and people like Walter D, who tried to play my music but got shortstopped by the powers that be at the time. Also the radio in general promotes garbage that pollutes minds rather than playing conscience music that will uplift minds, back in the days you could hear KRS-One, Public Enemy and other conscience rap on the radio but now its all about how much ice I got on my wrist, my rims, how much booty you can shake, and that’s cool in moderation, but there’s no balance, and they don’t care. 104.9 is a little better, people like Mean Green try to incorporate knowledge into the shows but its only so much that they can do. That’s why I roll with a station called Damage Control, they keep it real with everybody and they have a genuine concern for the community.
WOS: What do you think is the state of Houston Hip-hop, and Hip-hop in general.
K-Rino: Hip-Hop aint too healthy right now, because of the fact the focus is on materialism, drugs, sex and violence. Plus the game is too "Hollywood" now. The video shows, magazines everything, where can the listeners turn to get fed some real words of wisdom and some relevance? People are tired of hearing about "your car" and "your hoes", as a listener, I wanna hear something that’s gonna assist me in changing my situation for the better. The greatest rappers through out history have always been the ones who truly had something to say and people could relate to their words, it aint JUST about making a hit record that you hear 90 times a day on the radio, its about utilizing the gift that GOD gave you to pass on some wisdom that could make someone a better or smarter person as a result of listening to your words, and this applies to Houston and Hip-Hop worldwide.
WOS: I read an old interview and you said that you were not listening to too much rap right at that moment. Has that stance changed or has it remained the same?
K-Rino: That stance hasn’t budged one bit. If anything its worse, I hardly ever listen to rap. Its nothin' out there to listen to. Nobody is talking about nothing. I got the new KRS-One, and I’m waiting for the new Geto Boys to drop, I know they gonna have some heat, and then I’ll be jammin’ rap again, but REAL rap. In the meantime, pass me that Sam Cooke cd.
WOS: Rap A Lot is Houston based. Why didn’t you ever hook up with them?
K-Rino: I always wanted to start my own label, I've always been an independent dude. I wanna build my own empire, I’ve had pitfalls and problems in trying to do that but that’s the reason I never went to Rap A Lot, I love Rap A Lot to this day, they always show me love, and I got their back on whatever they need from me. They made Houston what it is, and J-Prince don’t get the credit that he deserves because he's such a low-profile dude, he aint a hi-capper. Prince is a real g. This man started the independent scene in the south. He's the originator and should be recognized as such.
WOS: What do you feel about the presence of female rap artists down south (commercial and underground)? Who is really representing and what do you sense is needed for a female to take the south by storm?
K-Rino: I think that its wide open for a female to take Houston over and the south. We don’t have many female artists that are droppin’ cds these days and the few that are, really aint all that good. Cli'che is the best, she has all the tools necessary to snatch Houston by the neck and run with it. I think she needs stronger promotion and it goes back to what we discussed earlier, radio play. The radio don’t support. I can see Cli'che blowin' up because they can market her as the only Houston female MC. and what that will do is give other females hope and motivation to do the same because she has a strong personality and the skill and confidence needed to win in a male dominated industry. Any female rapper in the south should try to learn the history of what all the other great female rappers from the east coast did to make it and incorporate that into their scheme to make it work for them down here. There is also a super tight lyricist named jean gray, she is one of the coldest I ever heard anywhere.
WOS: Out of all the young Texas artists out there who do you think has a chance to become one of the greats like you, Scarface, and Bun B?
K-Rino: It’s hard to say, you have to throw Z-Ro's name in that mix too. He’s consistently, dropped tight album after tight album and he is one of the few that are actually saying something. I put him up there with any of the names you mentioned. If I had to pick one cat that I believe has the overall skill to be the next great, I would have to say Chamillionaire, he's already tight, I just think he don’t get the props he deserves.
WOS: I don’t know if you heard T.I.'s “Down With the King” mix tape but he came pretty hard at Lil’ Flip, he even had Scarface, Lil’ 3rd, Hump coming at Flip exposing him saying he isn’t really from Cloverland and is a phony. Have you paid any mind to this and if so what are your thoughts on the whole situation?
K-Rino: Actually, I haven’t paid any mind to it, I only hear things in passing. my stance on it is this, if yall gonna battle keep it on record, don’t let it translate into anything physical. I like to see a good battle, so yeah, yall go ahead and square off and settle it, hell, do it on 106 and Park. That’s the essence of hip-hop. That’s rap in its purest form. The competitive nature, but we have to channel it properly so we can all go home to our families at the end of the day when the battle is over. As for who's from what hood and all that. I don’t speak on stuff I don’t know so I could care less.
WOS: You also got Chamillionaire & Mike Jones beefin’. I do not know how serious it is but they are cats from the same area going at it. People from the same area especially young cats should stick together and make this money together right?
K-Rino: Well, a lot of times beef consists of people from the same area. These are the people that you're constantly in contact with, always seeing, all know a lot of the same people, so that’s natural to me. It’s like living in a household with family members, they gonna argue and fight. It’s the same principal, I heard the Chamillionaire disses, and he's very clever and I can tell that he's a true student of the game. He used originality in the way he went about battling Mike Jones. I haven’t had the opportunity to hear Mike's response but all I can say is that it’s good for the game if they keep it on record. As for the same area thing, I would rather see two guys from the same area square off than two guys from different sides of town because stuff like THAT can start hood wars. There’s truth in what you said, people from the same area SHOULD stick together, but the bigger reality is that people from H-Town on a whole should stick together, that’s why what ESG and Slim Thug did was so significant. They brought the north and south together, and now a lot of people have followed suit and we have people from all sides collaborating. Hopefully they can battle, squash it, and move on in peace and may the best man win.
WOS: Enough of beefin’, you Got a Big Mello Story To Tell?
K-Rino: I got one of the best Big Mello stories. Back in high school Mello used to always skip school and come to my school, he was going to Yates and I went to Sterling. He would show up around lunchtime and we would crank it up in the hallways or in the cafeteria every day. He was beat boxing back in those days and doing a little rappin' but not much. One day we was standing in a packed hallway full of people flowin' and out of nowhere some fool threw a carton of juice in the crowd and hit Mello square in the chest. Y’all would have to know Big Mello to know how big of a mistake that was. He was standin' in the middle of the hall cussin' and callin’ out whoever did it, to take responsibility for it but nobody did. Keep in mind that he aint have no business at Sterling in the 1st place and all the while, he got fruit juice dripping off his face and clothes, but he scared the hell out of whoever did it. I didn’t even do it and he scared the hell out of me. Mello was gangster dude, but he also had a strong sense of humor, and for years all the way till the end, any time we saw each other we would laugh about that day.
WOS: What is next for K-Rino and the S.P.C.?
K-Rino: Right now, I’m just pushin' this new album "THE HITT LIST”. If yall are reading this and wanna see if I represent everything I talked about in this interview then go get my album, if you can't find it in your stores, hit me at
spckrino@aol.com and you can order it directly from me. Come to
www.southparkcoalition.com and get all the S.P.C. info, because we're all working on new projects and maintaining the almost 20 year tradition that we're know for.
WOS: I appreciate you taking time to do this interview. Is there anything that we left out that you would like to speak on right now?
K-Rino: I just wanna thank ALLAH (GOD), and thank you for having me homie, and just wanna let my people know that we're living in the last days and we should all make preparations to try to straighten up our lives and get ready for the judgment of GOD, that’s befalling America as we speak. Much love, peace.
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